Introduction Salesforce is one of the world’s leading Customer Relationship Management (CRM) platforms, helping businesses manage customer data, streamline sales processes, enhance marketing efforts, and provide exceptional customer service. It operates as a cloud-based platform, eliminating the need for complex software installations and enabli

Introduction In digital marketing, understanding the customer journey is essential for businesses to attract, engage, and convert potential customers into loyal advocates. The customer journey represents the complete path a customer takes from initial awareness to the final purchase and beyond. By mapping out this journey, businesses can create ef

Introduction Salesforce is a leading cloud-based Customer Relationship Management (CRM) platform that helps businesses manage customer interactions, sales, marketing, and service operations. It provides a centralized system for businesses to track customer data, automate workflows, and improve productivity. With businesses increasingly adopting d

Introduction A digital marketing strategy is a well-planned approach that helps businesses promote their products or services online. With the increasing digitalization of industries, businesses must establish a strong online presence to attract and retain customers. A well-defined digital marketing strategy ensures that marketing efforts align wi